AUTUMN LANDSCAPE CANADA
AUTUMN LANDSCAPE CANADA
Change is constant. 
Exploration is essential.
Transformation is inevitable.

Paving the way forward.

cervo creates opportunities.
The luxury industry continues to evolve at a rapid pace, creating unique challenges where tradition and modernity intersect. Technology has created both disruption and opportunity. Globalization has connected the world with greater ease than ever before. Consumer demands, perspectives and expectations have shifted.

about

Company
Founder & CEO
Cervo Advisory
Cervo advises mid-cap and/or family-owned businesses on strengthening, innovating, and positioning themselves optimally by uncovering and creating unique opportunities amidst the evolving luxury landscape.

Specialized in travel and leisure in addition to luxury goods and services, Cervo builds upon decades of leadership experience in hospitality to offer unique solutions for immediate and future business needs. From evaluating a business’ organizational structure, to incubating an innovative concept, to enhancing a development strategy or determining more efficient distribution systems, Cervo provides an in-depth analysis and recommendations that are steeped in critical thinking, data analysis and a know-how that can only be acquired through years of executive management experience.
Martin Rinck
Martin Rinck is a value-driven, transformative, and dynamic senior executive with a successful track record in hospitality-focused multinational Fortune 500 companies. With a passion for people and purpose, Martin gained his global experience leading businesses at various stages of their development across 12 countries and three continents. Martin specializes in cultivating high-performing teams, building strong brand equity, driving strategic transformational change, strengthening stakeholder loyalty, navigating critical crisis response efforts, managing expansive P&Ls, and delivering superior financial performance. 

Martin is a global citizen committed to making an impact on communities in the areas of sustainability, education, and diversity & inclusion, both professionally and personally. This passion has led to ESG and DE&I leadership positions globally and serves as the North Star for all of his endeavors.   
“I believe that ‘doing the right thing and doing things the right way’ always leads to long-term gains. While this requires engaging the right people to deliver the products consumers desire, enabling portfolio growth, and delivering financial performance, it all comes down to having an aligned value system, governed by a strong purpose.”

services

Cervo partners closely with board level executives, CEOs, and leadership teams to provide advisory services across a set of key core business principles: People, Product, Portfolio and Performance. While these principles can be evaluated independently, they are integrally linked and often require a holistic view to advance any one aspect of a business.
Above and beyond the core business principles sits Purpose. Understanding the ‘why’ and identifying the company value system is necessary to ensure the work across People, Product, Portfolio and Performance aligns to a strategic path forward that remains true to the values of the business. This guarantees that no adjustments or innovations stray from the overall mission of the company.

People

Organization Alignment & Culture
Build high-functioning teams, optimize organizational structures, and establish authentic culture rooted in a strong DNA

Product

Brand Refinement & Development
Refine and enhance brand offerings and build brand equity while finding opportunities for innovation that exceed customer expectations

Portfolio

Purposeful & Strategic Growth
Drive strategic growth that is intentional and sustainable while deepening stakeholder loyalty

Performance

Bottom Line Improvement & Optimization
Create efficient operations and maximize P&L opportunities, delivering superior returns and shareholder value
COAST OF SINGAPORE
COAST OF SINGAPORE
“Martin is a passionate, values-driven leader who is highly skilled at identifying strong teams and fostering company culture while being intensely dedicated to delivering results. I’ve witnessed Martin successfully lead a major region, turnaround a luxury portfolio and navigate an entire brands organization with a steady hand and have always valued his perspective and counsel.”
Chris Nassetta, president & CEO, Hilton 
“The holistic analysis and perspective that Cervo has brought to SLH has been critical in understanding the opportunities to advance and future-proof our business. Working within the framework of the key principles around People, Product, Portfolio and Performance, Cervo has offered a unique perspective that we had not considered and has been an invaluable thought partner in the process.”
Shaun Leleu, Chairman, Small Luxury Hotels of the World

experience

Cervo is built on both professional and advisory experiences that span more than three continents and range from working in various operational capacities, to being on the Executive Committee at a Fortune 500 hospitality company, to partnering with executive leadership teams to advise on areas of growth and brand equity development. Paired with an unwavering passion for hospitality and luxury services, Cervo leverages a wide breadth of knowledge to bring the best and most creative thinking to its partners.

MOUNTAIN RIVER, SWISS ALPS.
MOUNTAIN RIVER, SWISS ALPS.
At its core, the luxury business, and the hospitality sector, are about serving, connecting and engaging people. And as Maya Angelou put it: ‘People will forget what you said, people will forget what you did, but people will never forget how you made them feel.’ 

cervo creates opportunities.

contact

cervo advisory ag
Samstagernstrasse 48d
8832 Wollerau
Switzerland

Imprint

Contact Information:

Cervo Advisory AG            
Samstagernstrasse 48d         
8832 Wollerau, SZ            
Switzerland

Phone: +41 79 660 89 89
E-Mail: info@cervoadvisory.ch
Website: www.cervoadvisory.ch

Authorized representative: Martin Rinck 

Registered with the Commercial Register of Canton Schwyz: 
UID: CHE-170.966.084
VAT: CHE-170.966.084


Banking Information:

Zürcher Kantonalbank            
Bahnhofstrasse 9            
Postfach                
8010 Zürich
Switzerland

Clearing-Number: 700
BIC (SWIFT) ZKBKCHZZ80A

CHF IBAN:
CH39 0070 0114 8072 3202 7
EUR IBAN:
CH71 0070 0130 0094 5809 3
GBP IBAN:
CH93 0070 0130 0094 5808 5


Concept & Design: 

Schrägstrich GmbH            
Rorschacher Strasse 71a        
9000 St. Gallen
Schweiz

Telefon: +41 71 280 20 80
Website: www.schraegstrich.ch


Technical Implementation:

Stolz WEB GmbH            
Davidstrasse 40            
9000 St. Gallen
Schweiz

Telefon: +41 71 511 38 20
Website: www.stolzweb.ch

Privacy Notice

Effective as of May 2nd, 2023.

This Privacy Notice (the “Privacy Notice”) describes the principles based on which Cervo Advisory ltd.  (hereinafter “Cervo Advisory”, “we” or “the Controller”) processes personal data collected through our website www. cervoadvisory.ch (the “Website”) or by other means from Cervo Advisory. It informs you in particular about what personal data we collect, for which purposes it is processed, with whom it may be shared, for how long we retain it and which rights and options relating to the use of your personal data you may have. “Personal data" means any and all information relating to an identified or identifiable natural person, for example name, address, e-mail address, an online identifier or the phone number. 

This Privacy Notice applies as far as the processing activities are not subject to other privacy policies or are provided for by applicable law. Please read this Privacy Notice carefully. By using our services, you consent to the collection and processing of your personal information as set forth in this Privacy Notice.

If you provide us with personal data of other persons, please provide their personal data only if you are allowed to do so in line with applicable data protection laws and only if the other person would agree to you providing its personal data to us for the purposes the data are collected and the processing of its personal data according to our Privacy Notice.

Content
  1. Who controls the personal data
  2. How do we process personal data
  3. What personal data do we collect for which purposes 
  4. On what legal basis do we process personal data about you
  5. With whom do we share your personal data
  6. Transfer of personal data to countries outside the EEA
  7. For how long we keep information about you
  8. Social Media Plug-Ins
  9. No automated decision-making, including profiling, with legal effect
  10. Security
  11. Third-party privacy policies
  12. Children
  13. What are your rights
  14. 14.    Changes to our Privacy Notice  

1. Who controls the personal data
The Controller of personal data collected according to this Privacy Notice is: 

Cervo Advisory AG
Samstagernstrasse 48d
8832 Wollerau | Switzerland
Telefon:       +41 (0)79 660 89 89
E-Mail:        info@cervoadvisory.ch
Website:     www.cervoadvisory.ch

Cervo Advisory determines the purposes and means of the processing of your personal data and is therefore responsible for the processing and use of your personal data as described in this Privacy Notice. If you have any questions or concerns regarding this Privacy Notice or how we process your personal data, kindly contact us at any time by sending an email to info@cervoadvisory.ch.

2. How do we process personal data
Any personal data collected through the Website is processed in accordance with the provisions of applicable data protection and privacy laws. We collect and process personal data carefully and for the purposes described in this Privacy Notice. In accordance with applicable law, we may also use your personal data in other ways as described in this Privacy Notice. In such event, we will provide specific privacy policies or notices at the time of collection and obtain your consent where necessary. We always seek, to the extent reasonably possible, to collect information on an anonymized or pseudonymized basis so we cannot recognize your identity. 

3. What personal data do we collect for which purposes
We may collect the following data via our Website:

a) Information automatically collected

Cervo Advisory collects and stores information that your browser automatically transmits to us in "server log files" when visiting our Website. These may include the following data:


These data will not be combined with data from other sources. It is stored by us until it is automatically deleted within a period of three - six months.

The data automatically collected as described above is processed for the purposes of proper functioning of our Website, e.g. for establishing a connection, ensuring stability and uninterrupted system security, to improve our services, and for statistical purposes in the event of attacks on the network infrastructure on which the Website is made available.

b) Information provided by you via email, letter mail or by phone call

We collect information which you actively and voluntarily provide us with through the Website by sending a message to our contact email address or by phone call. This may include the following personal data: 


We will use the information provided by you for the processing and answering your inquiry, or for the lawful purposes which were evident from the circumstances, which may include the following purposes:


c) Information collected or generated in connection with the provision of consulting services

We collect and generate information if you, as an individual entrepreneur or as an employee representing a company, wish to receive strategic advice from us, for example in the hotel or tourism sector. This may include the following personal data: 

 
The provision of this personal data is always voluntary, based on your consent or a contract, to fulfill the services you have requested. Please note that without the provision of this information, the service requested cannot be provided, or cannot be provided in the desired quality.

We will use the information we collect from you to provide you with the best possible advice in the service area you have requested, which may include the following purposes:


4. On what legal basis do we process personal data about you
The processing of your personal data for the purposes described can be based on the following legal grounds:


Should the processing be based on your consent or our legitimate interests, you may withdraw consent or object to that processing at any time by contacting us directly at info@cervoadvisory.com. Please note, however, that the withdrawal of your consent will not affect the lawfulness of processing based on your consent before the withdrawal.

5. With whom do we share your personal data
We take the necessary measures to ensure that only our authorized personnel and auxiliary persons who have the necessary knowledge, and where necessary (according to the need-to-know principle), have access to your personal data in order to fulfill the purposes for which your personal data was collected.

We may transfer your personal data to the following possible categories of recipients in accordance with the purposes and legal basis of the processing described above and insofar as this is necessary for the corresponding data processing, e.g. as part of a recruiting process of a potential employer:


We choose our partners and data processors carefully and only upon sufficient guarantees they have appropriate technical and organizational measures in place. Our data processors may only process personal data on documented instructions from us. They all are subject to confidentiality requirements and may use your personal data solely to the extent necessary to fulfill the purpose for which your personal data was collected, except as otherwise required by law.

6. Transfer of personal data to countries outside the EEA
The personal data collected through our Website is stored in Switzerland. Moreover, we may transfer, store and process your personal data in data locations around the world, for example where our third-party providers or business partners are located. Therefore, we may transfer your personal data outside the European Economic Area (EEA) if it is required for the data processing described in this Privacy Notice in accordance with applicable law.  

If data is disclosed to countries that do not guarantee an adequate level of protection, Cervo Advisory will ensure adequate protection of data disclosed by putting appropriate safeguards in place, such as contractual guarantees (e.g., on the basis of EU standard clauses), binding corporate rules, or transferring data pursuant to your explicit consent, conclusion or performance of a contract, or in connection with the determination, exercise or enforcement of legal claims. You may obtain more information about our appropriate safeguards by contacting us via email to info@cervoadvisory.ch. 

7. For how long we keep information about you 
We retain your personal data for as long as necessary to fulfill the purposes for which your personal data was collected. For this reason, we will delete or anonymize personal data (or equivalent) once they are no longer necessary to achieve the purposes, subject however (i) to any applicable legal or regulatory requirements to store personal data for a longer period (e.g. for tax or accounting reasons), or (ii) if we have an overriding interest (e.g.  an interest for reasons of proof to establish, exercise and/or defend actual or potential legal claims, investigations or similar proceedings, including legal holds, which we may enforce to preserve relevant information, or if we have an interest in non-personalized analysis).
 
On that basis, we normally process personal data subject to the following rules and obligations: 


8. Social Media Plug-Ins
We have installed on our Website the plug-in of the social network LinkedIn Corporation, 1000 West Maude Avenue Sunnyvale, California 94085, USA. You can recognize the LinkedIn plug-in ("LinkedIn Recommended" button) by the LinkedIn logo. When you call up a page of our website that contains such a plug-in, a direct connection is established between your browser and the LinkedIn server. LinkedIn thereby receives the information that you have visited our Website with your IP address. If you click the LinkedIn button while you are logged into your LinkedIn account, you can link the content of our pages on your LinkedIn profile. This allows LinkedIn to associate the visit to our pages with your user account. We would like to point out that we, as the provider of the Website, have no knowledge of the content of the transmitted data or its use by LinkedIn. For more information, please visit: www.linkedin.com/legal/privacy-policy.

9. No automated decision-making including profiling with legal effect 
We do not make any decision about you which is based solely on automated processing and which has legal effect on you or significantly affects you in a similar way.

10. Security
We have implemented various technical and organizational measures to protect personal data against accidental or unlawful destruction, loss, alteration, unauthorised use, disclosure or access, in particular where processing involves the transmission of data over a network, and against all other unlawful forms of processing and misuse.

Cervo Advisory may use third party data processors to collect and process your personal data. Any data processors commissioned by us will only process your personal data in accordance with our instructions and are legally obliged to adhere to strict security procedures when handling personal data. 

Unfortunately, transmission of information via the internet is not wholly secure. Although we do our utmost to protect your personal data, we cannot guarantee the security of your data transmitted to our Website; any transmission is done so at your own risk. For this reason, you are always free to transfer your personal data to us via alternative means, e.g. by telephone. Once we have received your information, we employ strict procedures and rigid security measures to try to prevent unauthorised access.

11. Third-party privacy policies
Please note that if you click on the link to a third-party website (e.g. LinkedIn), you will be directed to a website that we do not control and our privacy policy will no longer apply. Your browsing and interaction on any other website is subject to the Terms of Use and the privacy policies and notices of those third-party websites. Furthermore, we cannot guarantee the accuracy and timeliness of these links. 

We recommend that you read the terms of use and the privacy policies and notices of other websites carefully before submitting personal information via this Website. We are not responsible or liable for the information content on such third-party websites.

12. Children
As a matter of principle, we do not process any personal data of children. If we collect personal data from children under the age of 16, we obtain the consent of a parent or legal guardian.  
 
13. What are your rights 
You may request information from Cervo Advisory as to whether data concerning you is being processed. In addition, you have the right to request the correction, destruction or restriction of personal data regarding yourself as well as to object to the processing of personal data. Should the processing of personal data be based on your consent or our legitimate interests, you may withdraw consent or object to that processing at any time. However, please note that a withdrawal does not affect the legitimacy of the processing activities that took place before you withdrew your consent. In certain cases, you may have the right to obtain data generated during the use of online services in a structured, common and machine-readable format which allows for further use and transfer. 

Requests in this respect shall be submitted to Cervo Advisory via the following email address: info@cervoadvisory.ch. Cervo Advisory reserves the right to restrict the rights of the affected user in accordance with applicable law and e.g. not to disclose comprehensive information or not to delete data. 

If we refuse your request or if you are not satisfied with our processing, you are also entitled to lodge a complaint with the competent supervisory authority and seek a judicial remedy. For users located in Switzerland, the competent authority is the Federal Data Protection and Information Commissioner in Switzerland (http://www.edoeb.admin.ch). For the users located in the EU Countries, a list of the supervisory authorities can be found at http://ec.europa.eu/newsroom/article29/item-detail.cfm?item_id=612080.

14. Changes to our Privacy Notice
This Privacy Notice may be changed from time to time and without prior notice or announcement. All changes to this Privacy Notice are effective when they are posted on the Website unless indicated otherwise. When we change the Privacy Notice in a material manner, we will let you know via email and/or a prominent notice on our Website or in another appropriate manner prior to the change becoming effective and update the ‘effective date’ at the top of this page.


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